Better Living

The Challenge

Elevate Wellness for America's Largest Workforce

Walmart faced critical issues of raising employee satisfaction, retention and overall health and well-being. Despite offering better benefits than most companies, many of Walmart's 1.6 million associates were unaware of these advantages. The situation was urgent – employees' well-being was suffering because they didn't understand their benefits. This problem required a reimagining of how Walmart engaged with its diverse workforce, simplifying communication around compensation, benefits, and performance while inspiring active participation in wellbeing initiatives.

Case Study

The Move

We launched the "Better Living" movement, a transformative initiative designed to activate Walmart's purpose and galvanize its workforce. Our approach was twofold:

•Simplification: We streamlined Walmart's communication about compensation, benefits, and performance, making information accessible and easy to understand.
•Inspiration: We developed associate-first experiences that resonated emotionally, focusing on relatable, joyous moments in employees' lives rather than dry benefits descriptions.

The campaign included a movement anthem video, a digital hub, custom swag, employee learning and engagement programs, community activations, and targeted digital advertising. By gamifying wellbeing and creating immersive experiences, we turned complex information into compelling narratives that drove engagement and action.

TV Commercial

The Impact

•Engagement: 300% improvement in click-through rates, 3x above industry benchmark.
•Participation: 34% increase in program participation.
•Content Consumption: 4.5 million minutes of video watched.
•App Adoption: 34% of hub visitors downloaded a wellbeing app to learn more.

By reimagining how Walmart connects with its associates, "Better Living" movement not only improved awareness and utilization of wellbeing programs but also fostered a culture of engagement and better living. This innovative approach to internal communication and employee activation set a new standard for how large corporations can inspire and support their workforce.